About

Discover Optify

Optify is a web design and optimisation studio based in Tokyo, serving businesses online. We design, build and keep improving digital experiences shaped by real user behaviour, not assumptions.

Founded 2023
HQ Tokyo, Japan
Working with Teams Worldwide
USA, one of the regions Optify works with USA
JAPAN, one of the regions Optify works with JAPAN
UK, one of the regions Optify works with UK

A STUDIO BUILT AROUND YOU

What we do?

Optify isn't just an agency, we're your team.

Optify is a web design and development studio working end to end, from brand and strategy through design, development and launch. We build marketing sites, online stores, web applications and interactive experiences, choosing the right approach for each brief rather than forcing every project onto the same platform.

We care about how the work looks, and just as much about how it performs, how it scales and whether it actually moves the business forward. Plenty of clients come to us for a single project and stay for the next phase, with new builds and ongoing improvement as they grow. You can see the range of this work across our recent projects.

Amazon Web ServicesStripeHubSpotFigmaWordPressStudio DesignWebflowNext.jsMakeAstroChatGPTNotionReactGitHubSquareCloudflareAmazon Web ServicesStripeHubSpotFigmaWordPressStudio DesignWebflowNext.jsMakeAstroChatGPTNotionReactGitHubSquareCloudflare
GitHubStudio DesignHubSpotAstroCloudflareReactStripeAmazon Web ServicesNotionSquareChatGPTNext.jsWordPressWebflowFigmaMakeGitHubStudio DesignHubSpotAstroCloudflareReactStripeAmazon Web ServicesNotionSquareChatGPTNext.jsWordPressWebflowFigmaMake

Why choose Optify?

A team that's ready to work with you.

Finding and hiring someone can be painful, it's especially painful when you need to look for different people for each task. Whether you are an early-stage startup or an established business, Optify covers design, development and optimisation under one roof, so you are not stitching together a designer, a developer and an agency to ship one project.

With Optify, you get a full-scale partner working with you across the board, from the first wireframe to launch and the iteration that follows. We care about outcomes, not just visuals, which is why so much of our work is ongoing rather than one-off. You can read how we think about the craft in our resources, or book an introductory call to talk through your project.

01 Digital Experiences

Websites, online stores and platforms designed for clarity and usability.

Website Design Digital Platforms E-commerce Interactive Experiences
02 Experience Optimisation

Improving structure, usability and performance through continuous refinement.

UX Optimisation Performance Iteration User Flows Conversion Improvements
03 Intelligent Workflows

Custom AI solutions that automate repetitive tasks, connect your tools and streamline how your team works.

AI Workflows Task Automation System Integration Custom Solutions

Founder

Portrait of Jokubas Martysius, founder of Optify

Jokubas Martysius

Founder and developer at Optify, a senior web developer with over five years designing, building and optimising websites, online stores and web applications.

FAQ

More questions about Optify?

Yes. Optify is a web design and development studio. We design and build websites, online stores and web applications, and we also specialise in optimising existing sites and apps once they are live.

Optify is based in Tokyo, Japan, and works with teams worldwide, including clients across the US, EU and APAC.

Optify was founded in 2023.

Optify was founded by Jokubas Martysius, a senior web developer with over five years of experience building and optimising digital products for brands small and large.

Web design and development, Webflow, Shopify, Next.js and Astro builds, e-commerce, conversion rate optimisation, user experience design and custom AI workflows. We recommend the right tool for each project rather than fitting every brief to one platform.

Yes. Optify works remotely with teams worldwide and partners with clients across the US, EU and APAC from its base in Tokyo, Japan.

Optify works as a full-scale partner across design, development and ongoing optimisation, rather than handing off a one-off launch. The focus is on iteration and real results shaped by user behaviour, not just visuals.