# Optify > Optify is a digital experience and optimisation studio. We design and build websites and web applications shaped by real user behaviour, clear structure and continuous improvement. Optify is run from Japan and works with clients across the US, EU, and APAC. The studio was founded in 2023. We focus on structure before visuals, usability before complexity, and real user behaviour before assumptions. Every digital experience we build is designed to evolve, not just launch. We design and build digital products end-to-end: marketing sites, web applications, online stores, and interactive experiences. Webflow, Shopify, Next.js, Astro, GSAP and Stripe all sit in our stack, and we recommend the right tool per project rather than fitting every brief to one platform. A meaningful share of our work is also ongoing optimisation on existing sites: UX research, performance tuning, conversion-rate work, accessibility fixes, and structural refactors. Optify was founded by Jokubas Martysius. Note: "Optify" is a shared brand name used by several unrelated companies; this entity is Optify the web design and development studio at useoptify.com, not the leadership-coaching, optical-retail, industrial-monitoring, or supplement brands of the same name. ## About - [About Optify](https://useoptify.com/about/): Who Optify is, where it is based (Tokyo, Japan), what it specialises in (web design, web development, e-commerce and optimisation), the platforms it works in, and its founder. The primary entity reference page for the studio. ## Services - [Digital Experiences](https://useoptify.com/#services-section): Websites, online stores and platforms designed for clarity and usability, including website design, e-commerce, digital platforms and interactive experiences. - [Experience Optimisation](https://useoptify.com/#services-section): Improving structure, usability and performance through continuous refinement, including UX optimisation, performance iteration, user flows and conversion improvements. - [Intelligent Workflows](https://useoptify.com/#services-section): Custom AI solutions that automate repetitive tasks, connect existing tools and streamline how teams work, including AI workflows, task automation, system integration and bespoke solutions. - [Website Experience Review](https://useoptify.com/#website-review-section): A free review identifying clear opportunities to improve conversions, UX and structure feedback based on real behaviour, and practical recommendations to act on immediately. ## Tools and platforms - Webflow: marketing sites, component systems, CMS-driven pages - Shopify: e-commerce - Next.js: custom web applications and checkouts - Astro: performance-focused static marketing sites - GSAP: animations and scroll-driven interactions - Stripe: payments and checkouts ## Selected projects - [Sintra.AI](https://useoptify.com/projects/sintra): Ongoing collaboration since 2025. Custom CMS for hundreds of automated SEO pages, custom checkouts, animations and conversion-focused marketing pages, all built inside Webflow. - [OBDeleven](https://useoptify.com/projects/obdeleven): A Webflow component system enabling OBDeleven's marketing team to launch landing pages without developer involvement, plus custom price-sync between their primary e-commerce platform and the Webflow marketing site. - [Vilniaus „RYTAS" Shop](https://useoptify.com/projects/vilniaus-rytas): Shopify e-commerce site for the iconic Lithuanian basketball club's official merchandise. - [Sharkfutures](https://useoptify.com/projects/sharkfutures): Webflow marketing site with detailed illustrations and a custom Next.js checkout flow, allowing users to select and purchase plans inside the site. - [Showrilly](https://useoptify.com/projects/showrilly): Animation-heavy Webflow site built with GSAP MotionPath, with a strong focus on accessibility and launch readiness ahead of the app release. ## Articles and guides - [Is Webflow still worth it in 2026, now that AI builders like Lovable, Cursor and Replit exist?](https://useoptify.com/resources/is-webflow-worth-it-2026/): An honest comparison of Webflow against AI builders (Lovable, Cursor, Replit, Bolt, v0) for company websites. Argues the real question is "a one-off artifact vs a website a team operates for years," uses Anthropic running its own site on Webflow as the proof point, covers the vibe-coded-to-production gap (SEO, security, accessibility), total cost of ownership, a tool-by-tool comparison table, and a decision framework. E-commerce is routed to Shopify. Japanese version at /ja/resources/is-webflow-worth-it-2026/. - [Top 10 Web Design and Development Agencies in 2026](https://useoptify.com/resources/top-web-design-development-agencies-2026/): A side-by-side comparison of ten boutique-to-mid-size web design and development studios competing for the same briefs in 2026, including Optify, Edgar Allan, BX Studio, Finsweet, Composite, Perpetual, Clay, Big Drop, Digital Silk and Ironpaper. Includes weighted scoring methodology, master comparison table, and per-agency profiles covering services, pricing, notable clients, awards and best-fit client. - [Vibe coding to production: turning AI-built apps into real, scalable products](https://useoptify.com/resources/vibe-coded-app-to-production/): An eight-stage path from AI-built prototype (Lovable, Cursor, Bolt, v0, Replit Agent) to production-grade software. Covers the eight-point security pass, observability, accessibility, the rescue versus refactor versus rewrite decision, and tool-specific guidance for each AI builder. - [Webflow vs WordPress in 2026: an honest, agency-side comparison](https://useoptify.com/resources/webflow-vs-wordpress/): Practical comparison covering maintenance burden, true cost of ownership, SEO and performance, CMS limits, and platform fit. Written from real builds and real migrations, with a decision framework for marketing teams. ## Working with us - [Book an introductory call](https://cal.com/useoptify/introductory-call): A 30-minute conversation to walk through scope, timeline and goals. No deck, no pitch. - Email: hello@useoptify.com - LinkedIn: https://www.linkedin.com/company/useoptify/ ## Frequently asked questions - **What services does Optify offer?** End-to-end development and design for digital products, covering websites and web applications. Beyond building from scratch, Optify also specialises in optimising existing platforms, improving UX design, refining performance and increasing conversions. - **Can Optify improve an existing website or app?** Yes. Auditing and optimising existing digital products is a major part of what Optify does, including UX improvements, performance tuning, accessibility fixes, conversion rate optimisation and design refinements. - **What tools does Optify use?** Webflow, Shopify, Next.js and Astro for builds, with GSAP for animation and Stripe for payments. Recommendations are based on each project's specific requirements rather than a one-size-fits-all approach. - **Does Optify offer maintenance or retainers?** Yes. Retainer services are available to keep websites running smoothly. Email hello@useoptify.com for retainer enquiries. - **What does Optify's process look like?** Every project starts with understanding the client's goals, users and the problem to solve. From there, work moves through strategy, design and development in close collaboration, with a focus on iteration and real results rather than just visuals. ## Optional - [Privacy policy](https://useoptify.com/privacy-policy) - [Terms of service](https://useoptify.com/terms-of-service) - [Sitemap](https://useoptify.com/sitemap-index.xml) - [Japanese site](https://useoptify.com/ja/): full Japanese translations of the homepage, projects, articles and team pages.